Plasma Vida Center

Overview

SEO-driven website for a health and wellness provider offering IV therapy, PRP treatments, and on-demand nursing services. Built to structure services clearly, attract organic traffic, and convert visitors into inquiries.

Key Features

• CMS-driven product catalog (IV therapy & PRP) with dynamic pages
• Filtering system (price range, category, sorting) for catalog navigation
• Separate service pages for nursing offerings (elderly care, post-hospital, etc.)
• WhatsApp-first conversion flow with pre-filled messages
• Promotional carousel highlighting discounted products

Technical Highlights

• Fully headless CMS architecture using Contentful (custom content modeling for products/services)
• Dynamic page generation with metadata per product/service (SEO-focused)
• Programmatic SEO structure with individual pages for each product/service, clean URL hierarchy, clean and intentional HTML optimized for crawling, Open Graph + structured data (JSON-LD)
• Custom filtering logic for catalog (client-side UI + CMS data)
• Carousel animated with Motion displaying discounted items, detecting discounts from CMS data
• Performance optimizations with Next.js <Image> and lazy loading and lightweight animation resulting in fast load times

Results / Impact

• Structured foundation for organic SEO growth
• Clear service segmentation improves user navigation and understanding
• High-intent conversion flow optimized for WhatsApp-based inquiries

My Role

Full build (architecture, development, CMS setup, SEO implementation, and copywriting). Delivered client handoff with CMS training for ongoing content management.